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Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
Treat all your customers like they’re your only customer with Salesforce CRM. Understand their needs, solve their problems, and identify opportunities to help by managing their information and interactions with your company on a single platform that’s always accessible from anywhere.